Product Manager

Product Manager

Posted by jamie on January 20, 2020 7:09 pm
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Overview – Surna Product Manager

Position Description/ Responsibilities & Duties. The Product Manager will:

  • Develop an understanding of the market for automated controls systems for controlled environment agriculture, to include existing products in the market.
  • Lead the design of the product to meet customer requirements including product performance, aesthetics and specifications.
  • Develop a marketing and financial strategy to position the product in the market and achieve sales and profitability goals.
  • Establish deliverable timelines and work with other departments as needed to meet them.
  • Establish pricing strategies.
  • Monitor competitive activity and articulate Surna’s price/performance advantages.
  • Develop relationships with customers and prospects to gain their feedback on customer needs. This will involve regular (approx. 25%) travel to customer sites for research, beta testing, post launch product performance, trade shows, etc.
  • Develop marketing support materials and methods, including brand strategy, demand creation and messaging.
  • Develop out-of-box experience plan including end-user documentation.
  • Train the direct sales force to sell the product.
  • Develop service strategy.
  • Identify intellectual property in the field in order to avoid lawsuits as well as to identify the potential for filing for patents.
  • Provide aggressive leadership for the product to yield 100%+ year-over-year sales growth.


Required experience, attributes, and qualifications. The most attractive candidates will have:

  • 5-10 years’ experience with existing automated environmental control systems in the agriculture market, in either a direct sales or product marketing capacity.
  • Demonstrated success managing a product marketing initiative, product roll-out and product life-cycle.
  • In-depth technical understanding, from a user level, of the use and capabilities of such systems.
  • Interest in leading a new product initiative.
  • Excellent interpersonal and relationship management skills.
  • Engineering undergraduate degree, MBA marketing/general management.

What You’ll Love About Us

  • Great company Culture: MG Magazine – 50 Best Companies to Work for in Cannabis
  • Rest and Relaxation:  3 weeks paid time off (PTO) and 10 paid holidays
  • Health Benefits:  Medical with HSA and FSA options, dental, vision and/or Provincial Medical
  • Prepare for the Future:  401(k) with company match.
  • Work in an industry you love: And that we love.


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