Announcing Surna’s new website and brand strategy

We know it has been a while since we published a blog post but it’s not without a good reason. In the last several months we have been working diligently to launch a new Surna website and brand strategy to meet the changing cultivation industry.

August 31, 2017

We know it has been a while since we published a blog post but it’s not without a good reason. In the last several months we have been working diligently to launch a new Surna website and brand strategy to meet the changing cultivation industry.

In the last few years the cannabis industry has grown up quite a bit, moving from the basement to the boardroom. And as the industry has grown, Surna has too. We have moved from two dreamers in a garage to a publicly-traded agtech company with a team of experts and leading industry partners. Our refreshed brand is simply the external reflection of our internal progress.

Beyond our own internal improvements, some of the major changes you will see is our general aesthetic has changed and our website has been re-configured to provide complete information to all our diverse clients.

Because Surna is the expert in precise cultivation environments, we serve a wide range of needs. Not only do cultivators come to us, but we also work in partnership with engineers, contractors, consultants and cultivation investors. And, of course, each group we work with has varying needs, interests and questions. Therefore, we’ve designed a new website that can provide specific and relevant information to anyone considering setting up a cultivation facility, saving you time and allowing you to design and recommend systems with confidence.

Our new website is also easier to use than ever. Our new user-friendly interface makes it easy for anyone involved in (or interested in) indoor cultivation to quickly find relevant information on products, services and implementation strategies for optimizing heating, cooling and water. Our re-design bridges the information gap for those in the cultivation business, and especially for those contractors and engineers who may be new to the industry. At Surna, we have years of the technical experience and best practices needed for optimizing grow efficiencies and maximizing yields and profits and we will be there for you.

The other change you may notice is that we have updated all our resources, ensuring we’re providing you with the most up to date information available on our products and services. On our resources page, you will now find all the information you need for designing, installing or maintaining a Surna system.

While this new branding process may be complete, it is far from over. We will continue to grow and evolve with the industry. Going forward, you can expect to see more valuable information as we continue to share our knowledge and best practices. Subscribe to our newsletter and blog to keep up to date on all the new things coming our way or just drop us a note and tell us what you think of our new brand or to request a quote. Let’s grow together!

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